Brand Socialites Summit, CPR and virtual hugs

The second day was much like the first – incredible. In case you missed the first day, it’s here.

On day two, we were still standing.

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We kicked off the morning talking about career paths. The big question: Are we all destined to become consultants? For some, maybe. But we are in a wonderful industry that lets us mold our careers.

Also, you should interview once a quarter, even if you aren’t planning to leave. It helps staff weed out the people who are going to jump ship any way, it tests your skills and keeps you aware of what’s out there.

Executive sponsors are the lifeblood of a successful social media program. We are too.

A lot of tools are similar, you have to find one that fits your organization’s needs and culture.

Influencers are fantastic to boost affinity for your brand. Treat them like people, because they are.

Target social ads with your own data, with other people’s data… but always target and test variations of the creative.

Facebook works well for pre- and post-event pushes, but experiment with Twitter, Periscope and Snapchat during.

Considering we’re leading social media for some of the largest brands in the country, there was little tweeting and a lot of connecting. Sometimes it’s great to disconnect, and be present.

For the recorded story of tweets (because like I said, we weren’t much for tweeting):

 

 

 

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