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tech

Déjà vu

 

deja

If you were offered the opportunity to do something that could change healthcare and save lives, would you?

It’s never an easy decision when you’re already doing something you love, but it was too good of a chance to let it pass me by.

Early this year, I left the American Heart Association to work for an amazing enterprise software company, Sprinklr. Since then, I’ve had the wonderful opportunity to advise a handful of Fortune 500 organizations on creating and implementing digital strategies using our software. Plus, I’ve had the privilege of working with an amazing team who never, ever, ever, ever, ever give up on creating the best experience for their brands.

Fast forward to a few weeks ago – I got a note from someone I really respect at AHA about a new role. I wasn’t looking. I love #SprinklrLife. But I said I’d hear them out.

And the rest is history… again.

I’m heading back to the AHA as the Director of Marketing, for the Patient-Powered Research Network for the Institute of Precision Cardiovascular Medicine. It’s a position at the crossroads of innovation, tech, big data and healthcare. And I couldn’t be more thrilled to re-join an organization that is changing the face of healthcare.

It’s bittersweet – I still love Sprinklr and where it’s going. I still think it’s the best in the business and they have the best team on the planet. I will forever be their cheerleader. The best part: I still get to work with them as their client again.

So cheers to new beginnings, big changes and giant leaps. I’ve never been one to take the easy road. I love the excitement of doing something big, and taking on a new challenge. This is that opportunity. I’m looking forward to the future. Who knows where it will take me?

To answer a few questions I’ve already gotten…

So what will you be doing?

I get to lead the marketing for patient-centered research at the cross of big data, innovation and cardiovascular diseases and stroke. In normal fashion, it’s a new position that I get to help craft, and I couldn’t be more excited.

Didn’t you burn your work clothes when you started working from home?

Outside of a handful of my favorite dresses, I definitely slimmed down my wardrobe. Something tells me that yoga pants won’t cut it in this role, so I’m going shopping.

Going back to a past employer? How does that work?

Actually, it’s becoming quite popular. I recently found some research that shows more than 76 percent of employers are looking at past employees for new roles.

Stay At Work Mom’s Apps to Keep You Sane During the Holidays

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Work. Travel. Shopping. Baking. Juggling Schedules: These are all things the Stay At Work Mom experiences during the holidays.

The struggle is real. But these apps will keep your life a little more sane and a little more organized so you can spend time on the things you really want.

Food Mom

1. Allrecipes

This app has saved my life on more than one occasion – my mother-in-law asks me to bring XX to the family get together… I need a quick dessert for a neighbors holiday party. The ratings are usually pretty accurate. Plus, it makes deciding on dinner simple when you’re on the way home from the office.

2. Pepperplate

Everyone has family recipes that they want to keep handy. Pepperplate helps you organize all your recipes that aren’t online, and save the rest of your favorites from online sources. I’ve even added my entertaining recipe lineup from my favorite cookbook, Baked. Hint: It’s not an app, but they have awesome recipes for entertaining.

 

Travel Mom

3. TripCase

All your travel plans in one app. Every avid traveler knows to use this app. And if you’re juggling kids, luggage, snacks, etc., it’ll keep you sane. There’s also a version for your Apple Watch that lets you get your updates without ever picking up your phone.

4. Routehappy

Do you need to stay connected on the road? Routehappy can do just that. Instead of listing flights just by price, they are listed by Wi-Fi quality, device charging options and roomy seats – all the amenities a Stay At Work Mom needs.

 

Work Mom

5. CubeFree

If your family holiday is a little like Christmas Vacation, and you need to get away to get some work done, check out CubeFree. It’ll show you quiet and connected places in your area, including cafes and co-working spaces. The ratings are great too.

6. Trello

This one is for the Type A Stay At Work Moms out there. Trello will keep all your projects – work or home – organized. You can also include your colleagues or spouse on projects and assign tasks.

7. Wunderlist

Do you get a thousand texts from your spouse or kids asking you to pick up something from the store? Add them to your Wunderlist, and you’ll never get those texts again. You can share lists and tasks with your family to make sure you never forget anything again.

Brand Socialites Summit, CPR and virtual hugs

The second day was much like the first – incredible. In case you missed the first day, it’s here.

On day two, we were still standing.

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We kicked off the morning talking about career paths. The big question: Are we all destined to become consultants? For some, maybe. But we are in a wonderful industry that lets us mold our careers.

Also, you should interview once a quarter, even if you aren’t planning to leave. It helps staff weed out the people who are going to jump ship any way, it tests your skills and keeps you aware of what’s out there.

Executive sponsors are the lifeblood of a successful social media program. We are too.

A lot of tools are similar, you have to find one that fits your organization’s needs and culture.

Influencers are fantastic to boost affinity for your brand. Treat them like people, because they are.

Target social ads with your own data, with other people’s data… but always target and test variations of the creative.

Facebook works well for pre- and post-event pushes, but experiment with Twitter, Periscope and Snapchat during.

Considering we’re leading social media for some of the largest brands in the country, there was little tweeting and a lot of connecting. Sometimes it’s great to disconnect, and be present.

For the recorded story of tweets (because like I said, we weren’t much for tweeting):

 

 

 

The one that comes first

Eeeks! My first blog post. This is one of those moments that I may regret when Timehop comes around every year… but for now, I’m so stinkin’ excited to meet you!

Here’s the deal:

Let’s get this out of the way now. I’m one of those moms who popped out two beautiful kids and kept working any way. They call me a “Stay-at-work mom.” It’s perfect for our family – just like other families where mom or dad decide to stay home. Don’t give me the side-eye.

I should be featured on Pinterest fails. Luckily, they haven’t found my mishaps… yet. If you don’t tell, I’ll share them with you.

I have the wonderful privilege of working in tech for a nonprofit and meeting people every single day who inspire me. I cry regularly at work because of it. Our brand team uses it as a litmus test for good content.

I also get to travel for work and/or leisure. I’ll take both. When I was breastfeeding, I pumped in dozens of airport bathrooms and on planes. Mom problems. Anyway, I’ve always had a case of wanderlust.

And with that comes a craving for culture, food and wine. I’ve even hit up a couple Plum packets with a glass of wine for dinner in the past. Like I said, no side-eye. You know you’ve done it too.

My good sense of fashion usually comes from my husband who worked in high-end retail for a number of years and is my personal stylist. I’ll take a Gucci bag and pair of Jimmy Choos any day! Of course, good finds can be found at Target too.

I have a group of mom friends who are just as crazy as I am, and one of the only reasons I’m not in therapy. My husband – or as he prefers to be called, Super Dad – is the other reason.

Many of my conversations start out with, “So I have a funny story.” This one is the same.

So, here we are. Let’s be friends. I’ll toast you wherever you are.

Cheers!

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