Tag

technology

Brand Socialites Summit, CPR and virtual hugs

The second day was much like the first – incredible. In case you missed the first day, it’s here.

On day two, we were still standing.

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We kicked off the morning talking about career paths. The big question: Are we all destined to become consultants? For some, maybe. But we are in a wonderful industry that lets us mold our careers.

Also, you should interview once a quarter, even if you aren’t planning to leave. It helps staff weed out the people who are going to jump ship any way, it tests your skills and keeps you aware of what’s out there.

Executive sponsors are the lifeblood of a successful social media program. We are too.

A lot of tools are similar, you have to find one that fits your organization’s needs and culture.

Influencers are fantastic to boost affinity for your brand. Treat them like people, because they are.

Target social ads with your own data, with other people’s data… but always target and test variations of the creative.

Facebook works well for pre- and post-event pushes, but experiment with Twitter, Periscope and Snapchat during.

Considering we’re leading social media for some of the largest brands in the country, there was little tweeting and a lot of connecting. Sometimes it’s great to disconnect, and be present.

For the recorded story of tweets (because like I said, we weren’t much for tweeting):

 

 

 

5 things I like less than sleep

Teething.

It’s happening in our household. And last night, M was up. All. Night.

In honor of the fact that I can barely put a sentence together, I’d like to offer you five things I like less than sleep (the today version. Because it will be different after a good night’s sleep or two.)

P.S. I’ve been hitting caffeine for hours by now.

1. My cellphone

During the day, I may be glued to it. But today, I’d trade it in for sleep – without a doubt.


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2. Chocolate

Who doesn’t love chocolate? After all it’s good for your heart. Usually, I’m like this:


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But today, I’m like this:


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3. A Good Chick-Flick

Chick flicks get a bad rap. They are heart-warming. They are funny. They would never happen in real life. And even now, I like them less than sleep.


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4. Wine

One glass of wine would put me into a coma right now. Although, maybe that’s not a bad thing.


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5. Sex

Because this:

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The one that comes first

Eeeks! My first blog post. This is one of those moments that I may regret when Timehop comes around every year… but for now, I’m so stinkin’ excited to meet you!

Here’s the deal:

Let’s get this out of the way now. I’m one of those moms who popped out two beautiful kids and kept working any way. They call me a “Stay-at-work mom.” It’s perfect for our family – just like other families where mom or dad decide to stay home. Don’t give me the side-eye.

I should be featured on Pinterest fails. Luckily, they haven’t found my mishaps… yet. If you don’t tell, I’ll share them with you.

I have the wonderful privilege of working in tech for a nonprofit and meeting people every single day who inspire me. I cry regularly at work because of it. Our brand team uses it as a litmus test for good content.

I also get to travel for work and/or leisure. I’ll take both. When I was breastfeeding, I pumped in dozens of airport bathrooms and on planes. Mom problems. Anyway, I’ve always had a case of wanderlust.

And with that comes a craving for culture, food and wine. I’ve even hit up a couple Plum packets with a glass of wine for dinner in the past. Like I said, no side-eye. You know you’ve done it too.

My good sense of fashion usually comes from my husband who worked in high-end retail for a number of years and is my personal stylist. I’ll take a Gucci bag and pair of Jimmy Choos any day! Of course, good finds can be found at Target too.

I have a group of mom friends who are just as crazy as I am, and one of the only reasons I’m not in therapy. My husband – or as he prefers to be called, Super Dad – is the other reason.

Many of my conversations start out with, “So I have a funny story.” This one is the same.

So, here we are. Let’s be friends. I’ll toast you wherever you are.

Cheers!

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