We decided to have a BS Summit

So I’m in this group… for brands… and social people… and it’s awesome.

About three years ago, the Brand Socialites thought it would be a good idea to plan a summit of the some of the brightest minds in brand social media.

Yes, it took us three years to plan a Brand Socialites Summit. Don’t look at me like that. We’ve been busy.

So finally, we’ve pulled it off (well, the first day anyway). And we gave it the hashtag #BSSummit.

Because, why not?

And here’s what we learned…

In the future of social, don’t be afraid to try to new things and adjust your tactics accordingly. We’ll continue to learn from one another, as we should.

It may also include cat videos.

Create a content strategy which uses social listening and supports your business goals. Never stop asking questions.

Also, Post-it art is awesome.

Photo from demilked.
Photo credit demilked.

If your hair is on fire, don’t stop talking to your consumers. Even if your answer is, “We’re investigating,” at least you are communicating.

No response is a response.

Online customer service is a spectator sport.

When managing a team, pair your junior staff with more seasoned staff – both can learn from one another.

Also, this from Ben:

Screen Shot 2015-10-15 at 11.16.32 PM

For the full story of tweets:


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